Date: Monday, 20th January 2014
Venue: Thatcher Room, Portcullis House, 1 Bridge St, London SW1A 2JH
Chaired by Sir Tony Baldry MP (Deputy Chairman of the APPCG)
- China Tourism Strategy – Sandie Dawe MBE (Chief Executive, VisitBritain)
- Tourism Retail – Sylvie Freund Pickavance (Business Director, Value Retail Management)
- International Competitiveness – Sian Foster (General Manager of Government Affairs, Virgin Atlantic)
In 2012, spending of US$ 102 billion on outbound travel made China the world’s most lucrative source market for international tourism. China is currently one of the fastest-growing visitor source markets for the UK tourism industry. In 2012 179,000 visitors came to the UK from China, spending in total £300 million, a 20% increase in visits and a 25% increase in spend compared with 2011. In the first half of 2013 visits from China to the UK were up 21% and spend was up 132% and at an average spending of £1,676 per UK visit, nearly three times the all-market average.
How can UK businesses benefit from this Chinese tourism boom? The All Party Parliamentary China Group invites you to hear from VisitBritain, Value Retail (Bicester Village) and Virgin Atlantic about their experiences in actively marketing to the Chinese and learn how to help businesses in your constituency to transfer this opportunity into sales.